Includes: Creating media kit, pitch letters, radio media tour, distribution of pitches to print media for book/film reviews and interviews, syndication of articles or excerpts, hometown publicity pitching, pitching selected national and syndicated media outlets, pitch TV in markets where author is traveling during core period of the campaign. Full Book/Film Launch U.S./Canada Mainstream Media and Mind/BodySpirit/Personal Development Media  Book Launch to all Mind/Body/Spirit/Personal Development Media only  Book Launch to Selected Mainstream Media only

Because each client and project is unique, such programs are best quoted when we have had a chance to spend time learning about your business and your needs. However, we bill our time against a monthly retainer that ranges from $2,500/month to $6,000/month depending on the scope of the campaign, whether it is local or national, specific tactics designed to promote your business, number of media we are pitching, etc. Call to discuss creating a media relations plan for your business.

We will work with you to create a complete media kit that will showcase your activities, your products and your platform. This can be provided to press via email and, most importantly, should also be available on your website, along with a selection of 300 dpi images.

If you want to know how to get on radio shows, here's your ticket! To book interviews for you, we distribute a pitch to our list of 2000+ Internet and Broadcast Radio Shows that cover Mind/Body/Spirit/Personal Development topics, along with all other aligned shows…. , books, women’s, men’s, health, business, paranormal, morning drive, topical talk shows ,relationships etc. We will also create your radio interview packet as an aid for the show host. And we provide a guide on "How to be a great radio guest." For more information on our Radio Media Tours, click here for our FAQ.

• Option One/Full PR Booking Support Service
• Option Two/Self Booking
• Option Three/Direct Access Path

We will distribute a pitch via email to the Mind/Body/Spirit/Personal Development print and Internet media offering interviews and books for review. (We don’t just send books… we elicit interest first). We then follow up to ascertain interest from those who have yet to respond. We track responses on a shared google document so you can always see our progress. If we are responsible for fulfilling book requests, we will bill back all of the postage and mailing expenses. But often we simply hand off these fulfillment requests to you or your publisher, and ask that you log in the date sent on the google doc. Our Book/Film Review campaign can either be done as part of a full extended PR effort, or can be conducted á la carte.

Once we’ve got the reviews and interviews underway, we distribute one of your articles or excerpts to our list of 1100 Mind/Body/Spirit/Personal Development media. Again we track the results on a shared google document, and should the article run online, we record any links on this excel sheet so that you can always refer back to them. Whenever possible, we secure copies for you. Our article syndication can either be part of a full extended PR effort, or can be conducted á la carte. Securing/Negotiating Advertising in Mind/Body/Spirit Publications Many of today’s Mind/Body/Spirit print media are struggling financially and are eager to trade editorial space for advertising. Some even are strictly pay-for-play, but most will simply increase the space they offer to an author/filmmaker or event promoter with small or moderate media buys. We have developed an expertise in negotiating these efficient media buys—which we then use to secure editorial space for promotion of books--or events. However, we prefer that you supply the display ad to the magazine’s specifications or we will engage a graphic designer on your behalf, to be paid directly.

We will distribute a pitch offering interviews and book/film reviews via email to all appropriate print and Internet media, including general book reviewers and other media covering your aligned subject matter. This requires significant research and list building to fine the perfect target media. We then follow up to ascertain interest from those who have yet to respond. We track responses on a shared google document so you can always see our progress. (Please note, for us to be able to secure book reviews in book trade media, it requires having galleys in our hands four months in advance of publication date. Otherwise, we will focus on the consumer general and special interest media.)

As part of a comprehensive media relations campaign, we seek to book publicity in the author/filmmaker/event promoter/conscious entrepreneur’s hometown or cities where the program is being conducted. This will include print, radio and TV media. Selected Print/TV/Terrestrial Radio–Top Line Program This would include pitching just a client’s home town media, plus national or syndicated TV/Radio, plus up to 25 selected print publications pertaining to the client’s business platform. This Top Line Program is available on an á la carte basis ONLY.

Depending on the subject matter, topicality, distinctiveness of the message, the achievements of the author/filmmaker and his/her media-ready expertise, we can pitch the national TV and/or radio media. We maintain comprehensive and up-to-date lists of contacts at national TV shows, and at the major national and syndicated radio shows. A campaign to pitch either national TVs or radios—or both—can be either incorporated into a full campaign or conducted á la carte.

Client provides selected cities or selected number of cities. In each market we contact print, newspaper, radio and TV media, seeking to secure interviews. Publicity may be conducted in connection with a book signing, screening, seminar or other event or appearance , and we will disseminate a release prior to the signing on the author’s appearance. (Out-of-pocket expenses are additional…i.e. travel, transportation, shipping, phone, etc.)

• Publicity efforts conducted via email and phone per each market NY/LA/Chicago
• Pitching radio and TV only
• All other markets

This is a variation on a multi-city media tour, where the client sits in a studio and speaks directly with show hosts with stations across the country sequentially in other markets. These tours can be scheduled for 2 to 3 hours, but must be of such a compelling nature to the show guest host coordinators and producers that it will have major appeal. (For example, celebrities are always in the greatest demand for SMTs. We suggest trying to make the subject very topical.) If we schedule these, we would subcontract the service to a specialty firm and we would charge for our part of the preparation and coordination. The general cost charged by the services ranges from $15,000-$22,000, but then you don’t have to pay for the travel that you would incur were you to doing a traditional media tour. There is a separate fee for our involvement depending on the number of hours involved and the location.

While we are not social networking experts, we do stay apprised of some of the more important ways to use social media to support a book or film launch. Thus, we can augment your social media efforts by writing Facebook and Twitter copy to support a best seller campaign. (We can also recommend bestseller campaign experts if you wish to undertake this effort with assistance.) However, if you’re doing a joint venture campaign on your own, we can help write copy to support it. (This is an á la carte service.)

We will submit your book to appropriate publishing award competitions in order to create added media credibility. (Entry fees will be charged to your credit card or billed back, as will mailing charges.) An alternative is for you to subscribe to our award listing service and we will provide a copy to you for $99, so that you can implement the award submissions. Our list is the most comprehensive in the book marketing business.

We will support a special event – such as a seminar, film screening, gallery opening, trade show appearance, book signing, etc. – in a specific market with a local publicity push. Each event is budgeted individually.

We would work with you to craft a release for distribution on one of the major paid news services. PR Web generally costs $360 per distribution, and its distribution is largely to web-based news organizations. PR Newswire, Businesswire and Marketwire get a wider pick up by financially based websites, TV station website, and other news organizations, and their costs are from $1200-2000 per release, varying on length of story, graphics, multimedia elements and lists/regions selected. We can also negotiate package pricing and we know a few tricks for keeping the cost under control!

If you’d like some refinement on your media skills either on radio or TV, we can work with you as part of a media training. We will do a 3-hour program designed to weed out your media “imperfections,” ensure your key messages are honed and delivered concisely, get you talking in soundbites, make sure you know how to subtly deliver your plug, get comfortable in the interview seat and look your best in front of a camera. This service is ONLY offered á la carte, or as a separate add-on to a full PR campaign. As a bonus, we’ll provide our bullet-pointed media training guide ebook.

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