We will distribute a pitch offering interviews and book/film reviews via email to all appropriate print and Internet media, including general book reviewers and other media covering your aligned subject matter. This requires significant research and list building to fine the perfect target media. We then follow up to ascertain interest from those who have yet to respond. We track responses on a shared google document so you can always see our progress. (Please note, for us to be able to secure book reviews in book trade media, it requires having galleys in our hands four months in advance of publication date. Otherwise, we will focus on the consumer general and special interest media.)
Local Media Relations
As part of a comprehensive media relations campaign, we seek to book publicity in the author/filmmaker/event promoter/conscious entrepreneur’s hometown or cities where the program is being conducted. This will include print, radio and TV media.
Selected Print/TV/Terrestrial Radio–Top Line Program
This would include pitching just a client’s home town media, plus national or syndicated TV/Radio, plus up to 25 selected print publications pertaining to the client’s business platform. This Top Line Program is available on an á la carte basis ONLY.
National TV and Radio Booking
Depending on the subject matter, topicality, distinctiveness of the message, the achievements of the author/filmmaker and his/her media-ready expertise, we can pitch the national TV and/or radio media. We maintain comprehensive and up-to-date lists of contacts at national TV shows, and at the major national and syndicated radio shows. A campaign to pitch either national TVs or radios—or both—can be either incorporated into a full campaign or conducted á la carte.
Market-by-Market Media Tours to Support Events, Book Sales/Signings, Film Screenings, Seminars or Other Events
Client provides selected cities or selected number of cities. In each market we contact print, newspaper, radio and TV media, seeking to secure interviews. Publicity may be conducted in connection with a book signing, screening, seminar or other event or appearance , and we will disseminate a release prior to the signing on the author’s appearance. (Out-of-pocket expenses are additional…i.e. travel, transportation, shipping, phone, etc.)
- Publicity efforts conducted via email and phone per each market NY/LA/Chicago
- Pitching radio and TV only
- All other markets
Satellite Media Tour
This is a variation on a multi-city media tour, where the client sits in a studio and speaks directly with show hosts with stations across the country sequentially in other markets. These tours can be scheduled for 2 to 3 hours, but must be of such a compelling nature to the show guest host coordinators and producers that it will have major appeal. (For example, celebrities are always in the greatest demand for SMTs. We suggest trying to make the subject very topical.) If we schedule these, we would subcontract the service to a specialty firm and we would charge for our part of the preparation and coordination. The general cost charged by the services ranges from $15,000-$22,000, but then you don’t have to pay for the travel that you would incur were you to doing a traditional media tour. There is a separate fee for our involvement depending on the number of hours involved and the location.
Writing of Social Networking Copy for Bestseller Campaigns
While we are not social networking experts, we do stay apprised of some of the more important ways to use social media to support a book or film launch. Thus, we can augment your social media efforts by writing Facebook and Twitter copy to support a best seller campaign. (We can also recommend bestseller campaign experts if you wish to undertake this effort with assistance.) However, if you’re doing a joint venture campaign on your own, we can help write copy to support it. (This is an á la carte service.)
Submit Your Book to Award Competitions
We will submit your book to appropriate publishing award competitions in order to create added media credibility. (Entry fees will be charged to your credit card or billed back, as will mailing charges.) An alternative is for you to subscribe to our award listing service and we will provide a copy to you for $99, so that you can implement the award submissions. Our list is the most comprehensive in the book marketing business.
Special Event Publicity
We will support a special event – such as a seminar, film screening, gallery opening, trade show appearance, book signing, etc. – in a specific market with a local publicity push. Each event is budgeted individually.
Posting Release to PR Web/PR Newswire or Other Commercial Media Wire
We would work with you to craft a release for distribution on one of the major paid news services. PR Web generally costs $360 per distribution, and its distribution is largely to web-based news organizations. PR Newswire, Businesswire and Marketwire get a wider pick up by financially based websites, TV station website, and other news organizations, and their costs are from $1200-2000 per release, varying on length of story, graphics, multimedia elements and lists/regions selected. We can also negotiate package pricing and we know a few tricks for keeping the cost under control!
Arranging for Huffington Post or Patheos Columns for Authors/Leaders
We have had great success in negotiating ongoing columns in the Huffington Post for our authors and leaders based on their specific subject matter and expertise…as long as it falls under the banner of the site’s GPS for the Soul. This can be arranged as part of an ongoing campaign or á la carte.
We also can arrange ongoing columns with Patheos, the most trafficked website on the web providing spiritual content.
If you’d like some refinement on your media skills either on radio or TV, we can work with you as part of a media training. We will do a 3-hour program designed to weed out your media “imperfections,” ensure your key messages are honed and delivered concisely, get you talking in soundbites, make sure you know how to subtly deliver your plug, get comfortable in the interview seat and look your best in front of a camera. This service is ONLY offered á la carte, or as a separate add-on to a full PR campaign. As a bonus, we’ll provide our bullet-pointed media training guide ebook.
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