Personal Developement Radio Media Tour

Would you like to be a guest on up to 3,000+ radio shows and TUNE in to YOUR audience in a BIG WAY?

Enabling your voice, your message and your wisdom

to reach tens of thousands of listeners

many of whom may be your next customer,

client, speaking engagement or website visitor?

Then let Conscious Media Relations offer you as a guest to the 3000+ radio shows that are anxiously waiting for you to share your knowledge with their listeners.

 

Just click each question below to see the answer!

  • What is a Radio Media Tour?

    micAs an author, coach, speaker and visionary leader, you want to reach the largest audiences for the least amount of cost. What could be better than getting your message to thousands–and maybe hundreds of thousands–of prospective buyers and clients without ever leaving your office? No airplanes, hotels and other travel expenses. Your voice will be heard delivering precisely your intended message to people who are truly interested in your subject matter. That's because we reach out to 700+ radio shows that are specifically interested in body/mind/spirit and personal development wisdom. The goal is to secure a sequence of half-hour to hour-long interviews where you can talk up your products, your services, your websites and any other free inducements that will generate sales or clients, and get people into your "family." Our list includes network, syndicated, local broadcast and Internet radio shows who have again and again demonstrated their intense interest in this subject matter. This is a turnkey way to do book promotion without the headaches of a city-by-city book tour. And here's the best part–your ONLY cost is the agency fee and the postage to mail your book or product to the show host.
  • How can I benefit from a Conscious Media Relations Radio Media Tour?

    You can promote a new –or even "not-so-new"–book, a film, a teleseminar, an event and any other number of things your fertile mind can create. Here are some other ways you can benefit:
    • You will build your reputation and your brand.
    • You will drive your opt-in list sign up
    • You will secure audio content for the podcasts on your website.
    • Some shows may even offer your product online via an affiliate program or link directly to Amazon.com!
  • Why should I do a Conscious Media Relations Radio Media Tour?

    • You have an important message that you know can change lives and you are compelled to reach the maximum number of people you can influence
    • Your publisher doesn’t have the manpower or the willingness to reach out beyond the traditional list of book reviewers
    • You have been struggling to increase your visibility, but still feel under-exposed in the mainstream and conscious marketplace
    • You just don’t have enough people in your opt-in list to monetize your message and future product sales
    • You have a book that has stalled in sales and you are wondering what to do next
    • You don’t have the resources for a traditional market-by-market book tour.
    • You want to augment a traditional book tour with a cost-effective way to reach hundreds—maybe thousands-- more audiences than you can physically get to
    • You want to increase your profile, your brand and your visibility
    • You have an event or national speaking tour coming up and you want to build an audience
    • You want to create relationships with receptive radio hosts around the country for future promotional and joint venture opportunities
  • What if I want to reach a more general mainstream market than just the body/mind/spirit and personal development media can deliver?

    In addition to our proprietary specialty lists, we subscribe to a database that provides up-to-date lists of media in multiple categories. So if yours is a book about business, health, or women's interest, for instance, we will pull those specific shows and include them in our distribution that offers you as a guest. We will expand the list to fit the market that you are seeking to reach and if the topic is hot enough, we might even outreach to morning radio shows across the country!
  • How does this work and what must I contribute?

    We hold an initial briefing with you to "zero in" on the target market and the "hook" that we think will intrigue the shows' hosts or producers. Then:
    • We ask you to provide us whatever current press materials you have, including book/product descriptions, biography, etc. If you do not have them, we will help you create them.
    • Then, we ask you to create a list of questions that you would like to be asked by the host. Know in advance what answers you would like give.
    • Give us a list of anyone who has interviewed you previously and we will add them to the effort. Take advantage of people previously disposed.
    • We will work with you to finalize the press materials and come up with an impactful interview packet that we will provide digitally to the hosts.
    • We will ask you to provide us a digital image of your logo, a jpg of your product or book and a jpg photo of yourself.
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    • Our next step is to create "the pitch letter," with the topical angle designed to get the stations and hosts to call US. If it's good enough, they will jump on it! The pitch letter may be different for the body/mind/spirit market than it might be, say, for the women's shows. We'll use different letters to make sure this appeals to each of their interests.
    • We then queue up the lists and distribute the pitch letter (or letters) via email.
    • Next, we will connect with the interested hosts and producers, securing available dates for you and then sending them your interview packet. We will, however, leave it to you to send out of your office any books or products to the hosts. You'll receive an email telling where to send it.
    • We'll send you periodically updated calendars of your interviews, including such information as who is the producer, who is the host, how long it will be, what they will allow you to plug, whether your are calling in to the show or they are calling you, and any other useful info.
    • We'll reconfirm your interview on the day before.
    • You will be responsible for making sure that – if it is a call-in show – you make the call at the appointed time. We encourage our clients to set up their interviews on their Microsoft Outlook or other calendar that provides a reminder.
  • What happens if only a few shows respond?

    Then our staff gets on the phone and starts calling! We want to make sure that we have connected with the right radio shows for your message.
  • How do I make the most of a Conscious Media Relations Radio Media Tour?

    Here are some things we recommend:
    • Create a "key message point" document in advance and try to cover as many of those points as possible. You can steer the interview in any direction to get in essential information before the show wraps up.
    • We'll provide you with our "Radio Media Guide" a list of tips and suggestions before you start the Tour that will give you a greater comfort level if you have not done a lot of interviews in the past. You'll find lots of great public relations strategies for being a terrific show guest.
    • Make sure that you get a chance to give your website address and if you have a free ebook, newsletter or any other inducement that will get people to opt-in to your site.
    • Be prepared to briefly tell where to buy your product or how someone can sign up for your service.
    • Know which audience you are addressing and tailor your interview in that direction.
    • Be lively, enthusiastic, engaging and listen to the host with interest.
    • Ask for the podcast or link for your site.
    • Be so good that the host invites you back again!
  • Does anyone else do this?

    Conscious Media Relations has the most comprehensive media lists in the public relations business, when it comes to radio shows that cater to the individual seeking greater self-knowledge and personal growth. When you add in our lists that reach out to Morning Radio Shows or other targeted interest sectors, this package is unprecedented. We often collaborate with other PR agencies to augment their own service in this specialized area.
  • What are my options for a Conscious Media Relations Radio Media Tour?

    We have three different services to accommodate different budgets.

    Full Service Radio Media Tour

    One is a Full Service Radio Media Tour, where we handle everything from the beginning, including outreach to the 2000+ Internet and Broadcast Radio Shows that cover Mind/Body/Spirit/Personal Development topics and all aligned additional lists, to the booking of all the interviews, arranging the calls, coordinating with you on your calendar, sending you updates, maintaining your interview calendar, prompting you and the interviewer with reminders. We will also call back selected media to ensure a solid slate of interviews.
    • We guarantee 30 interviews, do the tracking and outreach to media we have not heard from that are a good match to you.
    • The benefit here is all you need to do is confirm your availability and do the interview.

    Self-Booking Radio Media Tour

    We also have a Self-Booking Radio Media Tour program where we create your interview package and pitch letter, research and secure all key media lists, distribute the pitch to the media, and then forward any responses to you. It is then up to you to book the interviews, arrange your calendar and send reminders to the show host/producer.
    • We record all incoming requests on a shared google doc, but it is your responsibility to book the interviews, log them in, send reminders and show up on the appointed day and time!
    • We guarantee 30 interviews, do the tracking and outreach to media we have not heard from that are a good match to you.
    • This is the most popular version with our clients! (Check out the testimonials!)

    The Direct Access Path

    Third is the option we call The Direct Access Path, and it is really for an author on a budget. With this version, the real responsibility falls to you. We write the pitch letter, distribute it twice, but it comes directly from your email address to the host. It is up to you to receive, track and book the incoming invites. However, we provide no media list, follow up, tracking or guarantee. But we have very happy clients who have used this version while not breaking the bank because our list is very responsive!

Contact Jackie Lapin directly by phone at (818) 707-1473 if you have any questions or want to discuss the Radio Media Tour and your options.